Michael Moss Talks About The “Big Food Cover-Up” & How The Food Industry Is Creating Food Addicts
Today, Dr. Oz invited an investigative reporter from the New York Times (Michael Moss) on to the show to talk about how the industry is producing foods that are causing millions of people to be addicted to foods high in salt, sugar, and fat. The “Big Food Cover Up” has created a food addiction and is keeping us coming back to buy more and more packaged processed foods. Read on to see what Michael Moss (author of “Salt, Sugar, Fat“) has to say so you can keep you and your family safe from unhealthy & addictive foods. Be sure to check out the followup segment which talks about Michael Moss’s Book, and Food Industry secrets so you can be educated about what is going on behind the scenes in the food industry. Also find out about which snack foods are truly trans fat free, and plastic ware that’s free from BPA’s.
How The Food Industry Creates A Salt, Sugar, & Fat “Bliss Point”
Michael Moss said that the food industry’s top goal is to make foods that keep consumers coming back to buy more. He said that the food industry wouldn’t exist as we know it without processed foods high in fat, sugar, and salt. Michael Moss has investigated and uncovered more than 81 million pages of information over the past few years and the pages are full of information that the food industry does not want to be made public. While one of the industries initial goals were to create affordable food for the public, they are now creating foods that are addictive to keep us coming back for more.
Michael Moss explained to Dr. Oz that food companies add sugar to foods not only for the taste but to also add a longer shelf life to the product. They also research to find the “bliss point”, which is the amount of sugar that needs to be added to bring the customer back to the store to buy some more. The companies perform research by using focus groups (kids included) to taste test their products to find the perfect amount of sugar (the bliss point) to add to a product.
Food Addiction Is Comparable To Cocaine Addiction
Dr. Oz used a video display to demonstrate the effect that certain foods can have on a person’s brain. To really drive his point home he displayed a person’s brain of a person suffering from cocaine addiction watching another person use cocaine. Next he showed a person’s brain when they are simply looking at members of their family. There was very little activity when compared to the cocaine addict viewing another person using cocaine. Dr. Oz then displayed a person’s brain who was looking at a cheeseburger and fries from a fast food restaurant. Their brain activity lit up in a very similar fashion to the brain of a person who is addicted to cocaine looking at another person using cocaine. When your addicted to certain foods this is exactly what is happening to your brain when you are looking at addictive foods in the grocery store aisles. This is exactly the kind of effect that the food industry wants to happen to the consumer! The next time that you are “craving” a certain food, think about how your brain is lit up like a person addicted to cocaine is craving another fix.
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